Zoë Timmer

Zoë Timmer is the Director of Artist Insights & Strategy at Universal Music Group (UMG). She has a strong background in data analysis and artist strategy, leveraging data-driven insights to support artists' growth and success across UMG's labels. Zoë is also pursuing an MBA at NYU Stern, reflecting her commitment to advancing her expertise in business and strategy within the music industry.135

Previously, she held roles such as Senior Data Analyst in Artist Insights at UMG, where she contributed to shaping artists' growth strategies using advanced data analytics.24 Her work is focused on combining her passion for music with data to create actionable strategies for artists and labels.13

Zoë's professional experience highlights her leadership in using analytics to guide decision-making in the creative sector.