Zoe Peden

Zoe Peden is a Principal at Ananda Impact Ventures, a venture capital firm focused on impact investing.13 She is passionate about investing in and building technology companies that drive positive change.1

Professional Background

Zoe has extensive experience in the tech and social impact sectors. Prior to her role at Ananda Impact Ventures, she founded Insane Logic, a digital social enterprise, after spending a decade in product development and working at a learning disability charity.6

Investment Focus

At Ananda Impact Ventures, Zoe specializes in:

• Impact Investing: She focuses on companies that create both financial returns and positive social or environmental impact.
• Technology: Her investments are primarily in tech companies that have the potential to drive significant change.1
• Environment and Health: Zoe recognizes the interconnected nature of environmental and health issues, emphasizing the importance of addressing this intersection in her investment strategy.2

Approach to Venture Capital

Zoe and her team at Ananda Impact Ventures employ a multifaceted approach to sourcing companies and securing investments.57 This strategy likely involves:

• Leveraging networks and partnerships
• Conducting thorough due diligence
• Assessing both financial potential and impact metrics

Recent Developments

As of November 2023, Zoe announced that she had found a new colleague, Jonty Corrin, to work with her in London, indicating her commitment to expanding Ananda's presence and impact in the UK market.4

Zoe Peden is also part of Sieve Ventures' community, which aims to drive more capital to promising female-founded companies.3 This involvement underscores her commitment to supporting diversity in entrepreneurship and venture capital.