Zippora Lau

Zippora Lau is a co-founder of UX Spot, a UX research agency and lab based in Shanghai, China.4 She brings a unique blend of expertise to her role, combining backgrounds in psychology, advertising, and design.2 This diverse skill set allows her to connect effectively with research participants while uncovering valuable insights for clients.2

Professional Background

As a co-founder of UX Spot, Zippora plays a key role in the company's operations:

• Lead Interview Moderator: She serves as the lead interview moderator for UX research projects.3
• Multilingual Skills: Zippora is fluent in Mandarin, Cantonese, and English, which enhances her ability to conduct research across different cultural contexts.1
• UX Research Expertise: Her background enables her to deliver valuable insights that are instrumental in crafting bespoke digital experiences for clients.1

Additional Roles

Aside from her work at UX Spot, Zippora has also been involved with Digital Creative Asia, another digital product development agency in Shanghai:

• Co-founder: She is listed as a co-founder at Digital Creative Asia, focusing on UX and Design.1
• UX Research Team Management: At Digital Creative Asia, she trains and manages the UX research team.1

Zippora Lau's expertise in user experience research, combined with her multicultural background and language skills, positions her as a valuable asset in the field of UX research and design, particularly in the Chinese market and beyond.