Zihla Salinas

Founder and CEO at CONSPIRACY THEORY - Change Agent - Speaker - Consultant - Board Member
Summary
Zihla Salinas is a creative leader, business developer, strategist, and equestrian with a diverse background in the marketing and advertising industry.
Zihla pursued her education at the University of Massachusetts at Amherst - Isenberg School of Management, where she studied BBA with a focus on Marketing and Advertising.
She has held key positions in various renowned organizations, showcasing her versatile skill set and leadership capabilities.
Currently, Zihla serves as the Co-Founder and Chief Executive Officer at CONSPIRACY THEORY, a role that allows her to drive innovation and strategic growth within the company.
Prior to her current role, she held the position of COO at Unfold Agency, where she played a pivotal role in the agency's operations and overall success.
Zihla has also contributed her expertise as a member of the Board of Directors at Marcus Graham Project and Chief, demonstrating her commitment to empowerment and leadership development.
Her extensive career includes serving as the CEO, US Agency, and Global CMO at Engine, where she oversaw key business operations and led global marketing initiatives.
Zihla's leadership capabilities have been evident throughout her career, including her role as the Chief Executive Officer at Trailer Park, where she steered the company towards growth and success.
With a strong strategic mindset, she served as the EVP, Managing Director - Doner LA at Doner, further solidifying her expertise in marketing and business development.
Zihla's experience also extends to strategic roles such as SVP Strategy and Development at MDC Partners, where she contributed to the strategic direction and growth of the organization.
Her proficiency in marketing led her to the role of Chief Marketing Officer, U.S. at RAPP, where she crafted and executed strategic marketing initiatives to drive business growth.
Zihla's digital acumen is evident from her position as the Director of Digital Strategy at MXM (Meredith Xcelerated Marketing), where she leveraged digital platforms to enhance brand presence and engagement.
She has also excelled in client services and strategic development roles, having served as the VP at both O'Grady Meyers, Inc. and Marketing Drive, where she built strong client relationships and drove business growth through strategic initiatives.
In addition to her professional endeavors, Zihla Salinas is also known for her passion for equestrian sports, showcasing a well-rounded personality with interests beyond the corporate world.