Zelda Y. Zhang

Zelda Y. Zhang is a visual product designer and art direction specialist currently working as the Design Lead for Product Creatives at OKX.1 With a background in web design and illustration, she brings a unique blend of skills to her role.2

Professional Experience

Zelda is based in San Francisco and has experience working on significant projects for OKX. Notably, she participated in OKX's rebranding efforts and led the redesign of the company's new homepage.4 This demonstrates her ability to handle high-impact design projects and lead creative initiatives within the organization.

Skills and Expertise

Zelda describes herself as a "product design witch and art direction aficionado," highlighting her passion for transforming ideas into visual realities.1 Her expertise spans:

• Visual Product Design
• Web Design
• Illustration
• Art Direction

Education and Background

Zelda received her education from the Academy of Art University1, which has likely contributed to her strong foundation in design principles and creative practices.

Portfolio and Work Samples

Zelda maintains an online presence showcasing her work. She has a personal portfolio website (zeldazhang.com) where she presents her projects and design philosophy.5 Additionally, she is active on Dribbble, a platform for designers to share their work, where she describes herself as a "Digital Product Designer + Illustrator".3

Zelda's diverse skill set and experience in both web design and illustration allow her to bring a comprehensive approach to her role as Design Lead for Product Creatives at OKX, where she continues to shape the visual identity and user experience of the company's products.