Zeina Sawaya is an accomplished research manager with a strong background in market research. With years of experience in the consumer behavior industry, she is skilled in customer insights, brand innovation, and exploration. Zeina earned a BA in Languages and Translation from Lebanese University, paving the way for her career success. Throughout her work, she has demonstrated a talent for multitasking, negotiation, and analytical skills, as well as a rich proficiency in tasks accomplished under pressure. Her previous roles include Senior Research Manager and Research Project Manager at Ipsos, as well as an employment stint at the PAN ARAB RESEARCH CENTER (PARC).