Zeena Freeman

Zeena Freeman is a seasoned professional with a diverse background in finance, business leadership, and strategic consulting. With a strong foundation in finance and corporate governance, Zeena has served as a Qualified Financial Expert and Board Director, driving teams in executive roles such as CEO, President, and COO. She possesses a wealth of experience managing global businesses with profit and loss responsibility across various industries and organizational structures, including public, private, investor-led, and family-owned companies worldwide.

Throughout her career, Zeena has built a reputation as a strategic thinker and trusted advisor, working closely with CEOs, Boards, and Investors in over 100 countries spanning the Americas, China, India, Japan, UK, and EMEA regions. She has a rich international leadership background with prominent companies like Sony, Gap, Black Diamond, Aditya Birla, and Roland Berger, collaborating on a wide range of strategic initiatives and business transformations.

In her consulting roles, Zeena specializes in guiding B2C and B2B enterprises at various stages of growth, offering expertise in Strategic, Financial, and Operational Planning, Leadership Development, and Fundraising. She actively supports companies in areas such as Innovation, Digital Transformation, Customer Acquisition, Branding, Sustainability, Supply Chain Management, and Global Market Expansion strategies. Her profound insights into eCommerce, Retail, Marketplaces, and Recommerce have helped organizations adapt to evolving market trends and consumer preferences.

Zeena Freeman's educational background is equally impressive, having pursued advanced studies at prestigious institutions including Harvard Business School, NYU Stern School of Business, and Hamilton College. Her academic endeavors have equipped her with a strong foundation in Corporate Governance, Business Administration, and Arts, complementing her practical expertise in business management and financial strategy.

Throughout her professional journey, Zeena has held key positions at renowned organizations, shaping strategic direction and driving operational excellence. Her roles have included serving as an Independent Board Director at Blain's Farm & Fleet, Advisor at Freeman Global, Board Member & COO at Shyp, and President at Black Diamond Incorporated. Additionally, she has contributed her leadership insights as a CEO Advisor, SVP/GM of Global Retail/eComm & Consumer Biz Dev at Sony, and CEO of PEOPLE at Aditya Birla Group, among other notable positions within the industry.

Zeena Freeman's varied experience encompasses roles in retail merchandising, business development, supply chain management, and corporate strategy, reflecting her versatile skill set and adaptability across different functional areas. Her multifaceted expertise in areas like Digital Transformation, Customer Retention, Product Development, and Go-To-Market Strategies underscores her holistic approach to business growth and sustainability.

Overall, Zeena Freeman emerges as a seasoned professional with a rich tapestry of experiences in finance, leadership, and strategic consulting. Her global perspective, coupled with a deep understanding of diverse industries and markets, positions her as a valuable asset to organizations seeking innovative solutions, strategic guidance, and sustainable growth in a dynamic business landscape.