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Nick Zarb
Commercial growth and monetization strategy advisor | ex-Simon-Kucher & Partners | London/Mexico City
Nick Zarb is the founder of Zarb Strategy, a consulting firm that specializes in growth and monetization strategies for software, internet, and media companies.5 He has over 15 years of experience in strategy consulting, with the last 12 years focused on advising clients on pricing and revenue strategies.3
Prior to founding Zarb Strategy, Nick had a long tenure at Simon-Kucher & Partners, a global strategy and marketing consultancy. He joined Simon-Kucher in 2011, starting at their London office before transferring to San Francisco in 2016.1 During his time there, he was promoted to partner in 2020.2
Nick's expertise includes:
- Pricing optimization
- Monetization strategies
- Revenue growth
- Subscription business models
He has worked with a diverse range of clients, from startups to large enterprises, primarily in the software, internet, and media sectors.15
In February 2024, Nick announced his relocation to the UK after 13 years at Simon-Kucher & Partners, marking the beginning of his new chapter with Zarb Strategy.4
Nick holds a degree from the University of Oxford.3 He is known for his ability to tackle complex projects and his collaborative approach to consulting. During his time at Simon-Kucher, he was involved in various initiatives, including diversity and inclusion efforts and corporate social responsibility projects.1
