Zana Demellweek

Marketing and Communication Strategy/Content Marketing/Ghostwriting for the Financial Services Industry and Fintechs

Zana Demellweek is a seasoned professional with 15 years of experience in the professional and financial services sector, including an 11-year stint at Goldman Sachs. In 2011, she founded CMO FinTech, a marketing agency specializing in financial services companies and startups.

Zana's current venture involves leading BdB, which focuses on tailor-made design thinking workshops to drive the creation of innovative products, services, and business models using Blockchain technology.

With a strong belief in the power of marketing in the digital age, Zana emphasizes the importance of leveraging big data, analytics, and new technologies to create impactful marketing strategies. She draws inspiration from successful examples like HubSpot's inbound marketing approach.

Zana's educational background includes an MBA from Westminster Business School at the University of Westminster and an MA in English from the University of West London. She has also been involved with organizations such as Blockchain d.Bootcamp and has held various key roles including Co-Founder and CEO at CMO FinTech.