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Zak Crapo
Designer and Printmaker
Zak Crapo is a talented visual designer currently working at IBM. He holds the position of Senior Designer, specifically serving as an Advisory Visual Designer and Web Chat Design Team Visual Lead.1 In this role, Crapo is responsible for leading the Web Chat and Conversational Design tools for IBM's AI-driven customer care service.1
Crapo's expertise extends beyond his primary role at IBM. He is also involved in the IBM Make Lab, where he serves as a co-manager. The Make Lab is described as a compact print shop located within IBM Design's 7th-floor Austin studio.2
His work focuses on designing for Watson Assistant and Watson Discovery, two of IBM's prominent AI technologies. This aligns with his involvement in AI-driven customer care services mentioned earlier.
Crapo's educational background includes a Bachelor of Fine Arts degree, which has likely contributed to his success in the visual design field.
In addition to his work at IBM, Zak Crapo maintains an active presence in the design community. He showcases his work on various platforms:
- Behance, where he presents his portfolio as a visual designer2
- Dribbble, where he describes himself as "Bad boyardee @ IBM & YFA"3
- CreativeMornings, a platform for creative professionals4
Based in Austin, Texas, Zak Crapo has established himself as a respected figure in the visual design industry, particularly in the realm of AI-driven design solutions at IBM.