Zainab Khan

Zainab Khan is a prominent figure in the field of audience strategy, particularly in video content. She recently served as the Audience Strategy Editor for Video at The New York Times, where she was responsible for enhancing the reach and engagement of the newspaper's video content across various platforms, including YouTube, Instagram, and TikTok. Her work involved not only strategic planning but also collaborating with journalists to develop content that resonates with audiences.125

Khan's background includes a significant tenure at AJ+, where she focused on audience development and social media strategy, particularly for platforms like YouTube and Apple News. She has a strong academic foundation, having earned her master's degree in journalism from the University of California, Berkeley, where she also launched a digital media publication called Mozzified, aimed at Muslim youth, which gained considerable traction in its first year.35

In March 2024, Zainab Khan transitioned to POLITICO as the Managing Editor for Global Audience, where she leads a team focused on audience engagement and strategic initiatives across the U.S. and European newsrooms.34 Her approach combines a deep understanding of audience behavior with innovative content strategies, positioning her as a key player in the evolving landscape of digital journalism.