Zain Ali

Zain Ali is the founder of Nature's Keeper, a company established in the summer of 2021, based in South Lake Tahoe, California. Nature's Keeper specializes in creating handmade, sustainable outdoor gear aimed at snowboarders and skiers. The company's product line includes custom backcountry packs, bike bags, and various apparel items made from repurposed materials, reflecting a commitment to sustainability and environmental consciousness.14

Before founding Nature's Keeper, Zain Ali was recognized as the first product designer at both Instacart and Y Combinator, where he played a significant role in shaping product design and user experience in the tech industry. His background also includes contributions to the competitive gaming industry and teaching about early-stage design.23 Ali's journey into entrepreneurship was inspired by a life-changing experience during a backcountry skiing trip, which led him to focus on creating eco-friendly outdoor products.5