Zahra Soonasra

Zahra Soonasra is a dedicated problem-solver and strategist with a strong focus on integrating strategy into the core of successful businesses. With a background in Strategic Management and Finance, Zahra currently serves as the Executive Director of Customer Strategy & Solutions at SYKES. In this role, she collaborates with clients to create and implement top-notch customer experiences that drive value throughout the customer journey.

Through a blend of automation, data utilization, and human creativity, Zahra and her team at SYKES craft solutions that enhance brand promises and cultivate loyal customer advocates. Their expertise spans diverse business aspects such as marketing, AI/automation, sales, and support solutions, enabling them to tailor strategies that resonate with various industries and customer segments.

Having held key positions in renowned companies like SYKES and Frontier Communications, Zahra brings a wealth of experience in corporate and customer strategy development. She holds a Master of Science in Strategic Management from Indiana University Bloomington and a Bachelor of Science in Finance from Lehigh University.