University of Florida - Warrington College of Business

University of Florida

Beijing Jiaotong University

Senior Specialist, Product Operation at Alibaba Group

得物App

Brand Marketing & Content Operation

• Collaborated with T-mall Merchant Brand Strategy and Roland Berger, write and jointly publish the "White Paper on Digital Marketing of Automobile Enterprises", tap industry opportunities and implement Membership strategies and tactics across digital platforms (Tmall, APP, DataBank and etc.)
• Establish an auto industry ecological service organization through Ali Group procurement and assist in building a commercial product system for brand marketing, and standardize the marketing resource pool, advertising verification cost, marketing monetization ability, etc.
• Take the lead on campaign, including creative management, social activation strategy, media mind set-up, touch points planning and e-coupon design, achieved 27 million+ revenue from commercial cooperation, solve the problems of media monitoring, content planting, marketing launch, etc.
• Based on the marketing planning objectives, collaborated with the ecological ISV released the "T-mall New Energy Vehicle Crowd Insight Report" to realize the customer voice of the new energy automobile industry, associated with the T-mall Festival’s promotion, the “38 Female Consumer Research Report” was released in conjunction with BCG to segment customer needs and expand the T-mall Festival Promote marketing influence.

Tmall

CRM & Commercial Marketing Strategy Expert

• Continuously engage customers thru regular-based operation and campaign-based E-Commerce Festival, to construct data analysis products, solve brand CRM management, drive membership base business growth, bring commercial revenue growth to the platform side, and realize revenue growth of service modules 50%.
• Gain insight into the demands of platform consumers in the double 11 promotion scene through data analysis, customize smart outbound marketing solutions for brand merchants, promote 30%+ marketing transformation of brand-side pre-sale activities based on AI smart marketing products, and promote GMV on the platform side Nearly 100 million.
• By analyzing consumer behavior, restoring shopping links, and digging out key touch points in consulting scenarios, customized solutions have been improved for platform consumer experience,
and the response rate of customer service consultation has been improved, the dispute refund rate has been reduced year-on-year, and the refund time of the market has been reduced by 6 Hour.

Alibaba Group

Senior Specialist, Business Operation

• Responsible for day-to-day communications with the customer regarding status and expectations
of onboarding step activities (e.g. project/program documentation, project timelines, data integration strategies, security concerns)
• Hosted training sessions, workshops, and provide coaching to ensure all members of the team can effectively engage in the process of performing customer retention tactics, validating the platform data, and conducting business management.
• Served as a liaison between Uptake engineering teams and customer engagement team to mitigate any technical issues, segment customer needs, and answer outstanding questions by coordinating meetings or relaying technical information to all parties.
• Travel frequently to customer sites around the world to perform customer relationship management, business operation, and data mapping.

Uptake

Technical Business Analyst

• Defined messaging strategies across multiple media channels for the guest interactions, took responsible for production of campaign tactics, and increased the efficiency of working process.
• Focused on Disney CAN-SPAM working process and enables CRM compliance to CANSPAM law, capture unsubscribed guest email addresses in a standardized, consistent manner from various sources.
• Created email suppression links with embedded parameters that are used to identify marketing campaigns/tactics, and capture guests wanting to unsubscribe from future contact.

The Walt Disney Company

Customer Engagement Platform Strategy

• Participated in designing, developing and maintaining metrics and reports to drive key business decisions.
• Built SSAS cubes and generated report using SSRS to discover business insights and customer behavior signature.
• Developed EC ETL pipelines to support internal and external data consumers and maintained data ingestion systems from external data sources.

What She Buys

Business Intelligence Analyst

• Collaborated with team member to troubleshoot and solve program problem by analyzing business requirement, established the milestone for development cycle and documented every steps and results. • Implemented necessary equipment and software to assist manager to access Virtual Training System and evaluated the capacity for connectivity and technology infrastructure/architecture and monitored access and threat.
• Managed the initial proposal, evaluation and analyzed result of technology problem for process auditing.

Park's Motor Group

Business System Analyst

• Worked with Department Managers, develops a marketing activities calendar and provide necessary follow-up to ensure timely completion of activities.
• Assisted and support the effective briefing, creative development and on- time/on-budget fulfillment of agency/vendors for Customer Marketing program materials.
• Analyzed marketing programming results in conjunction with the merchandising analytics and finance departments to develop a thoughtful recommendation for future initiatives or promotions.

Zachary Wu