Zachary Lyons

Zachary Lyons is the Managing Partner and Founder of Agile Innovation Advisors, LLC, based in San Diego, California. He has over 20 years of experience in product strategy and innovation, focusing on helping companies launch successful products, enhance customer experiences, and develop effective go-to-market strategies.

Professional Background

Zachary Lyons emphasizes a systematic, data-driven approach to understanding customer needs and market opportunities. His methodology involves three key steps:

1. Clearly defining the competitive markets.
2. Understanding customer objectives and primary needs.
3. Efficiently transforming identified market opportunities into desired customer experiences.

Throughout his career, he has worked with notable companies such as TD Bank, where he helped create the "Simply Save" product, and Adobe Workfront, where he contributed to sales growth through improved messaging and positioning. He has also served as a Senior Product Strategy Advisor at Strategyn, guiding Fortune 500 clients like Microsoft and Johnson & Johnson in refining their product strategies and customer experiences.1