Zachary Lyons
Zac Lyons, the founder and CEO of Agile Innovation Advisors, has over 15 years of expertise in jobs-to-be-done analysis. He has worked with several leading organizations, completing over a hundred market studies. Zac has contributed significantly to the industry by introducing the Heat Map of Market Opportunity and Agile Problem Sprints, providing better focus for development and design efforts. He has studied MBA in Entrepreneurship and Marketing from the UCLA Anderson School of Management and B.S. in Systems and Information Engineering from the University of Virginia. Zac has worked with top organizations, serving as the Senior Strategy Advisor at Strategyn, Senior Business Development and Product Manager at Intuit, Customer Relationship Marketing Manager at Capital One Auto Finance, and as an organizational change and strategy consultant at PwC.