Zach Pousman

Zach Pousman is the CEO and founder of Helpfully, a digital product R&D firm based in Atlanta, Georgia. He is an experienced ethnographically-inspired designer and researcher with over 20 years of experience in UX and product development.1

Key aspects of Zach Pousman's background and career include:

Education and Early Career

Zach holds a Master's degree in Human-Computer Interaction from Georgia Tech and a Bachelor's degree in Philosophy from the University of Chicago. He pursued advanced graduate work at Georgia Tech, blending anthropological techniques, design, and technology studies.1

Professional Experience

Zach founded Helpfully in 2016, focusing on helping both startups and global enterprises navigate through the early stages of digital product invention. Before founding Helpfully, he worked on product development at companies like Citibank and Microsoft, as well as several digital agencies and innovation studios.12

Expertise and Skills

• Qualitative and quantitative research into people's behaviors and needs
• Designing digital products and services based on research insights
• Matching social, technological, economic, and political trends to service design
• Facilitating workshops and prototyping sprints with clients
• Applying lean startup thinking to complex business problems1

Notable Projects and Clients

Zach has worked with numerous high-profile companies, including:

• Microsoft
• Anthem Healthcare
• Kroger
• Citibank
• Bank of America
• Google
• UCB Pharma1

Speaking and Teaching

Zach is an accomplished speaker and facilitator, frequently engaging audiences on topics such as big data, IoT, AR/VR, and artificial intelligence. He also guest lectures at various universities, including Georgia Tech, Georgia State University, and Georgia College and State University.2

Personal Interests

Outside of work, Zach enjoys outdoor activities such as running, hiking, camping, swimming, and skateboarding on the Atlanta Beltline.1

Zach Pousman's LinkedIn username is "helpfully," not "thinky" as mentioned in the query. His Twitter handle, however, is @thinky.3