Zach Pousman

Zach Pousman is the Principal and CEO of Helpfully, a consultancy based in Atlanta, Georgia, specializing in digital product research and development. With over 20 years of experience in user experience (UX) and product design, he has established a career focused on understanding human behavior and leveraging insights to guide product innovation.

Background and Education

Zach holds a Bachelor’s degree in Philosophy from the University of Chicago and pursued advanced studies in Human-Computer Interaction at Georgia Tech, where he is ABD (All But Dissertation) for his PhD. His academic background informs his approach to product design, blending anthropological techniques with technology studies.12

Professional Experience

Before founding Helpfully in 2016, Zach worked at notable companies such as Citibank and Microsoft, where he focused on product development. At Helpfully, he leads research efforts that help clients navigate the complex phases of digital product invention. His work includes conducting field research in various settings, including hospitals, and facilitating workshops for Fortune 100 companies like Google and Anthem Blue Cross Blue Shield.123

Expertise

Zach's expertise encompasses:

• Qualitative and Quantitative Research: Understanding consumer behavior through comprehensive studies.
• Service Design: Creating intuitive digital products that align with user needs.
• Trend Analysis: Identifying social, technological, and economic trends to inform service design.12

Interests

Outside of work, Zach enjoys outdoor activities such as running, hiking, camping, and skateboarding along Atlanta's Beltline.12 He is also active in academia, guest lecturing at various universities on topics related to product design and customer discovery research.2

Zach Pousman is recognized for his ability to decode complex human behaviors and translate them into actionable insights for businesses looking to innovate in the digital space.