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Zac Pritchett
Principal at The Richards Group
Zac Pritchett is an accomplished agency leader known for effectively building brands and nurturing strong client relationships. Committed to excellence and continuous improvement, he maximizes opportunities and excels at problem-solving. He is dedicated to ongoing growth, learning, and making positive contributions to the industry. Zac is also passionate about fostering happy, healthy, and highly productive teams.
As the leader of The Nerve Center, Zac is tasked with enhancing the agency's collective IQ. He has shared his insights through thought-provoking perspectives such as 'The Human Imperative' and 'Digital Environmentalism'. Additionally, he heads the Home Team, a charitable organization in collaboration with The Home Depot, focused on renovating homes for deserving families in Dallas.
In his daily routine, Zac prioritizes spending quality time with his two daughters, playing the guitar, and challenging himself with the New York Times crossword puzzle.
Zac attained a degree in Advertising Management (BS) from The University of Texas at Austin. He has held key roles including Principal at The Richards Group, with prior experiences as a New Business Intern at PowerTable, Brand Management Intern at The Richards Group, and Media Relations Intern at Keep Texas Beautiful.