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Zac Moffatt
CEO at Targeted Victory
Zac Moffatt is the CEO and founder of Targeted Victory, a digital-first marketing and advocacy agency known for providing comprehensive solutions to activate donors, businesses, consumers, and communities at scale. Targeted Victory, a part of the Stagwell network, has a significant presence in modern marketing.
Since its founding in 2009, Targeted Victory has managed over 1,000 campaigns and organizations, including prominent political figures like Mitt Romney, Tim Scott, Speaker Paul Ryan, and various high-profile companies such as Facebook, IBM, and FedEx. Zac Moffatt, a recognized tech influencer, garnered accolades from Wired and The Adweek 50 for his contributions to the industry.
Zac Moffatt's career highlights include serving as the Digital Director for Mitt Romney's presidential campaigns in 2011 and 2012, overseeing substantial budgets and large teams. Additionally, he acted as a Senior Advisor to Tim Scott for President in 2023. Prior to his entrepreneurial endeavors, Zac Moffatt held key roles in political education, as the Political Education Director at the Republican National Committee and field staff at Bloomberg for Mayor after supporting Mayor Michael Bloomberg's successful 2001 election.
Zac Moffatt's educational background features a Bachelor's degree in Political Science, Government, and History from Stanford University and his high school education at Pine Crest High School. He is also a noted contributor to prestigious publications like The Wall Street Journal, TechCrunch, The New York Times, and Forbes, showcasing his expertise in political and tech spheres.
With a well-rounded background encompassing digital marketing, politics, advocacy, and strategic leadership, Zac Moffatt's professional journey epitomizes success in navigating the intricate landscapes of modern marketing and political campaigns.