Yvonne Kaupp

Yvonne Kaupp is a seasoned professional in influencer relations and marketing communications, specializing in the B2B tech and services industry. With over 21 years of experience in marketing communications, she has dedicated 13+ years specifically to analyst relations. Yvonne is deeply intrigued by the rapid technological advancements shaping our society and transforming perspectives and values. She holds a Master's degree from The University of Freiburg and has held key positions in various notable organizations throughout her career, including Senior Manager of Influencer Relations at Retarus and board membership at the Institute of Industry Analyst Relations (IIAR). Her prior roles encompass senior management positions at Retarus and T-Systems, as well as undertaking responsibilities in analyst and media relations at top tech companies like Hewlett-Packard. Yvonne's diverse professional journey also includes significant roles in PR agencies and journalism, reflecting her multifaceted expertise and knowledge across different fields.