Yvet Berendsen

Yvet Berendsen is a Senior Brand Manager at McDonald's Nederland, where she has played a significant role in brand strategy and marketing initiatives. She has a strong background in brand management, having previously held positions such as Senior Brand Manager for Innovation at McDonald's and Marketing Manager for Food Development and Consumer Insights.

Professional Background

• Current Role: Senior Brand Manager at McDonald's Nederland
• Previous Roles:
  • Senior Brand Manager for Innovation (Jan 2017 - Apr 2018)
  • Marketing Manager for Food Development and Consumer Insights (Apr 2018 - Mar 2021)

In these roles, Berendsen was responsible for leading new food development projects and launching key initiatives such as McCafé in the Netherlands. Her contributions have been recognized with awards like the McDonald's Global Circle of Excellence, highlighting her impact on the company's marketing and product strategies.

Education

Yvet Berendsen holds a Master of Science (MSc) in Business Administration and Management from Rijksuniversiteit Groningen, completed between 1999 and 2006.

Her extensive experience in brand management, coupled with her academic background, positions her as a key player in McDonald's marketing efforts in the Netherlands.