Yuvay Ferguson

Yuvay Meyers Ferguson, Ph.D., is an Associate Professor and the Assistant Dean of Impact and Engagement at Howard University's School of Business. With over 15 years of experience as a marketing professor, she specializes in the behaviors and perceptions of Black consumers and Millennials in the marketplace.125

Education and Career

• Education: Dr. Ferguson holds a Bachelor's degree in International Business Marketing from Howard University and a Master's degree in Strategic Communication.6
• Professional Experience: Before her current role, she has served as an Assistant Dean and has been involved in various consulting projects through her own firm, Yuvay Ferguson LLC.45

Research Interests

Dr. Ferguson's research focuses on understanding consumer behavior, particularly among marginalized groups, and how marketing strategies can be tailored to better serve these communities.2

Contributions

In addition to her teaching responsibilities, she is actively engaged in initiatives that promote diversity and inclusion within the business sector, leveraging her expertise to impact both academia and industry practices.13