The Open University Business School

Bauman Moscow State Technical University

CIM | The Chartered Institute of Marketing

Business Analyst & Investment Professional (Qualified Investor status)

Inline Telecom Solutions

Senior Marketeer

+ Create a Python script to process raw data and deliver output (tables and diagrams)
+ Input raw data to Tableau to visualize findings and generate business insights
+ Elaborate startup pricing model and align with the target market

a digital logistics IT-company

Market Data Analyst

+ Deliver marketing activity reports and generate business insights.
+ Calculate unit economics for call center management software.
+ Investigate competition and enrich brand market positioning.

Oktell

+ Development of the yachting portal
+ Content strategy and delivery
+ Daily journalist operations
+ Yachting interviews (online & offline)
+ Local events and promotions

Yachtsman Journal

Editor In Chief

+ Developed partnership portal (approx. 40% more registrations in 3 months), created 10+ articles.
+ Weekly development tasks update entered in JIRA – up to 15 IT tasks weekly.
+ Connected and set up Google metrics (GA, GTM) for 3 websites, plus development ideas.
+ Developed technical specifications for 2 internal sections according to the development plan.
+ Prepared and produced POS materials for 2 events in 2 weeks.
+ Fine-tuned 2 financial models and re-developed 3 investor presentations.• Developed partnership portal (approx. 40% more registrations in 3 months), created 10+ articles.
+ Weekly development tasks update entered in JIRA – up to 15 IT tasks weekly.
+ Connected and set up Google metrics (GA, GTM) for 3 websites, plus development ideas.
+ Developed technical specifications for 2 internal sections according to the development plan.
+ Prepared and produced POS materials for 2 events in 2 weeks.
+ Fine-tuned 2 financial models and re-developed 3 investor presentations.

Trood / Platforma Online

Head Of Marketing and Analytics

+ Established a full-fledged marketing function with 4 in-house professionals and 2 outsourced agencies in 2 months.
+ Negotiated and involved 3 external authors to generate content.
+ Hired 5 translators to localize project materials and websites into 5 languages.
+ Negotiated 20+ partners and influencers and involved 3 of them as project advisors.
+ Provided crypto market snapshots to publish 1-2 analytical reports per week.
+ Created a product video explainer scenario and managed full cycle video production.
+ Successfully prepared in a team the 4-day online crypto conference with 35 international speakers and 16 topics covered (content, scripts, broadcast schedule).

Blockchain crypto projects: AITrading / Newconomy.media

Head of crypto marketing/PR; Content strategist

+ Developed annual plan of events (6 offline events planned with budgets).
+ Prepared 2 partner trainings and documentation for company’s products: OpenText (Enterprise Content Management, ECM) and SAP family (Enterprise Resource Planning, ERP).
+ Successfully managed and developed a six-month project to re-develop corporate web portal in 2 languages (RU/EN) involving external subcontractor.

ID-Management technologies

Head Of Marketing

+ Managed the marketing team of 6 professionals plus 1 outsourced (SAP, OpenText, MS Sharepoint).
+ Developed marketing plan for 1H2017 with activities and deadlines.
+ Developed marketing team KPI’s to measure their achievements and reward accordingly.
+ Managed weekly email campaigns in ClickDimensions and MS Dynamics CRM.
+ Applied SEM strategy to increase web visits 40% (e.g. increase MS Sharepoint sales by 25%).
+ Fine-tuned end-to-end metrics for communication channels (social networks, web visits).

TerraLink

Marketing Director

+ Organized international conference (10 speakers, 40 participants, 5 industry medias) to promote successful pilot project in 4 airports (Prague, Tallinn, Moscow, Bologna).
+ Established a database of 2000+ decision makers and managed weekly email campaigns with MailChimp’s chain of emails (1 email per week).
+ Generated leads and delivered product presentation at top management level worldwide (more than 30 travel companies, 10+ airlines, and 5+ airports).
+ Introduced the company to airline industry associations, such as IATA, ACI Europe, and participated in 6 working groups with speaker’s experience.
+ Interviewed tens candidates and hired 4 employees for the company subproject (travel).
+ Managed media presence and webinars to generate leads including social network (FB, VK) campaigns: 4 webinars developed; 5 medias involved; at least 20 leads turned to paying clients.

Longest Chance

Head of Marketing and Business Development (RFID for airlines/airports)

+ Organized participation in 5 relevant IT offline events with a stand and speaking slots.
+ Re-developed company’s website 2 times with tech specs and outsourced team.
+ Developed competitor comparison calculator to promote separate cloud services (increased proportion of cloud services by 10% in company’s sales).
+ Managed 2 three-minute videos development to promote our datacenter services.
+ Developed a corporate brand pack, such as leaflets, souvenirs, roll-ups, calendars, etc.

Safedata

+ Developed 2 business plans for online travel startups (1 in Spain, 1 in Russia).
+ Developed our own market information metrics for Spain departments (market dynamics, sales analysis, customer portrait, geo analysis, resource utilization, Top10 B2B P&L to reward).
+ Participated in notable industry events – 5 times per year – with speaker’s experience.
+ Successfully pushed the company brand to Ukraine and Kazakhstan markets.
+ Conducted market research for CIS and EU markets to consider M&A opportunities.
+ Negotiated 3 major accommodation suppliers with the best rates possible.
+ Organized and managed 2 press conferences in Spain (Barcelona, Madrid), 1 conference in Ukraine (Kiev), and 5 in Russia (Moscow, Kazan, Ufa).

Natalie Tours

VP Marketing (Online Sales and Market Development)

+ Provided annual market research and analytics for Russia/CIS (competition and SWOT analysis).
+ Supervised marketing dept (2 direct reports and 3-4 project indirect reports).
+ Provided organic search results: #1 in Yandex search for 3 months; Top30 in Google search.
+ Increased international web visits by 60% in 3 months through effective SEO.
+ Participated in 10+ international offline events (UK, Germany, Russia).
+ Developed annual media plan for relevant industry media.
+ Supervised full-scale localization into English (website, documentation, user manuals).

Head of Marketing

+ Developed multi-language promo DVD (4 languages and live interpreters).
+ Developed international market research for 3 R&D programs (wireless sensor networks, supply chain management, visual simulation systems).
+ Designed and launched product website (intranet).
+ Successfully organized 2 international events remotely and provided product visibility.

Yury Nosov