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Yurina Kim Stinner
Vendor Manager, Merchant and Designer
Yurina Kim Stinner is the founder of YURIYASA, an apparel and fashion company based in San Francisco, California.3 With over a decade of experience in multi-channel retail, she is a merchandising specialist who excels at the intersection of design and data.1
Professional Background
Yurina's expertise lies in curating data-driven product assortments, executing vendor strategies for e-commerce and physical stores, and achieving financial and organizational goals. She has a proven track record of success in diverse product categories, including clothing, accessories, and furniture, having worked with both large-scale corporations and high-growth startups.
YURIYASA
YURIYASA is Yurina's entrepreneurial venture, which she founded after quitting her corporate job to learn yoga and start her own athleisure fashion line.2 The brand focuses on creating yoga clothes that empower individuals to be themselves, confident, and sexy.2
Skills and Expertise
Yurina is known for her strategic thinking and operational expertise. Her skill set includes:
- Vendor onboarding
- Go-to-market strategy
- Financial forecasting
- Marketing and social media
- Customer growth
- Site merchandising
- Proficiency in tools like Shopify, Squarespace, Google Suite, Adobe, and Excel
Product Cycle Management
Her experience in product cycle management is comprehensive, encompassing:
- Product development for private labels and brands
- Material sourcing
- Supplier relationship management
- Product manufacturing and supply chain management
- Seasonal product selection
- Inventory planning and replenishment
- Production oversight
- Scouting and styling for photoshoots
Personal Interests
Beyond her professional pursuits, Yurina is also an interior designer and a yoga teacher. She enjoys traveling and scuba diving, which she believes enhances her perspective on teamwork, empathy, social responsibility, and viewing adversity as a learning opportunity.
Yurina Kim Stinner's LinkedIn username is yurina-kim-stinner, as confirmed by the query and search results.1
