Yuri Pereira is a seasoned marketing and growth professional with a strong interest in sustainable development, beverage and sports industries, and early-stage startups. Yuri holds a Bachelor of Business Administration from the University of Georgia and has completed certificates in Marketing Strategy and Data Analytics from Cornell University and General Assembly respectively.

Throughout his career, Yuri has worked with some of the world's leading brands, including The Coca-Cola Company, Adidas, and Havas, among others. He served as the Head of Digital for Music, Gaming & Influencers at The Coca-Cola Company and was a FIFA Women's World Cup 2015 Social Media Strategist/Media Buyer, leading marketing campaigns for big events such as Burn Lotus F1 and the FIFA World Cup 2014. Yuri’s extensive experience in digital marketing as well as finance and enterprise information technology services, has been critical in leading teams and building strategies to scale early-stage and growth startups.

Yuri is currently the Head of Marketing & Growth at Ubuntoo with prior advisory and directorship roles in Up3, Sideqik, and Cassius Family.