Yulia Anfilova

Yulia Anfilova is the Vice President of Marketing at JetBrains, a prominent software development company.123 In her role, she is responsible for developing and implementing marketing strategies to engage more developers in using JetBrains products.2

Career at JetBrains

Yulia has held various marketing positions within JetBrains, showcasing her growth within the company:

1. She started as Head of Marketing.45
2. She has since been promoted to Vice President of Marketing.23

Marketing Approach

Yulia's approach to marketing at JetBrains is characterized by:

• Strategic thinking: She focuses on developing comprehensive marketing strategies to promote JetBrains' products and engage with developers.2
• Product understanding: Yulia emphasizes the importance of understanding why even successful products need marketing, as evidenced by her experience with "the best search product that already won users around the Globe".1
• Developer-centric: Her strategies are tailored to engage specifically with developers, recognizing the unique needs of JetBrains' target audience.2

Professional Background

Yulia Anfilova is described as an experienced marketing professional with a strong background in leading marketing initiatives across notable companies.3 Her expertise likely spans various aspects of marketing, including go-to-market strategies, brand marketing, and growth marketing.2

Yulia's LinkedIn username is yuliaanfilova, where she shares updates and insights related to her work at JetBrains and the broader field of software development marketing.12