Yuen Siew

Yuen Tuck (YT) Siew is the founder and CEO of Jirnexu, a Malaysian-based fintech company he established in 2012.12 He started the company with the vision of creating the "MoneySuperMarket of Malaysia and Southeast Asia", building a digital platform for financial product comparisons.1

Professional Background

• Founded Jirnexu, growing it from a two-man startup to Southeast Asia's first full-stack fintech and finserve company1
• Previously worked in investment banking before becoming an entrepreneur1
• Educated at Oxford University3
• Based in Kuala Lumpur, Malaysia3

Company and Business Model

Jirnexu provides a marketplace platform that:

• Offers online comparisons of financial products like credit cards, personal loans, and insurance
• Generates revenue by earning a commission for each approved customer or a percentage of loan/insurance policy1
• Utilizes chatbot technology to streamline customer onboarding1

In a recent development, Siew announced that Jirnexu acquired CompareHero from MoneyHero Group in June 2024.4