Yuan Yuan

PTA at CNT Consulting 创策咨询

Yuan (Joy) Yuan is a prominent entrepreneur and business development expert based in San Francisco, California. She is the founder and business development lead at Blingy Lab, a tech startup focused on the beauty industry, specifically through its application Reauty, which promotes authentic user reviews of beauty products. Since its launch in March 2022, Reauty has gained significant traction, achieving over 1,000 downloads within its first week.1

Professional Background

Blingy Lab: Joy leads the company in developing strategic initiatives and partnerships within the beauty sector. She has successfully executed marketing campaigns that resonate with Gen Z and Millennials, impacting over 100 million individuals across the Asia-Pacific region.1
Reauty DAO: As a board member and community growth strategist, she focuses on integrating blockchain technology into the beauty industry to enhance transparency and inclusiveness.1
Previous Roles: Joy has held senior positions at notable companies such as Hearst and LINE Corp, where she was instrumental in launching new products and expanding market presence in Asia. Notably, she helped establish LINE Friends as a leading character brand in China.1

Education

Joy holds a Bachelor’s degree in Accounting and Business Management from Hunan University of Science and Technology. She also earned her MBA from Hult International Business School, where she was recognized on the Dean's list for her academic excellence. Additionally, she has pursued further education at Stanford University.1

Skills and Expertise

Business Development: Extensive experience in creating and implementing business strategies that drive growth.
Marketing Leadership: Proven track record of leading successful marketing campaigns that engage young consumers.
Blockchain Innovation: Active involvement in utilizing blockchain technology for community building within the beauty industry.

Joy's diverse background and expertise position her as a key player in the intersection of technology and consumer goods, particularly within the rapidly evolving beauty market.