Yu Yang Pei

Yu Yang Pei is a Growth Consultant at Sequencing, a role they have held since September 2023. In this position, they focus on developing and implementing growth strategies and consulting on marketing initiatives to drive the company's expansion efforts.12

Educational Background

Yu holds a Bachelor of Commerce in Marketing and a Bachelor of Arts in Statistics from the University of Auckland. They are also a Google Certified Partner, which enhances their expertise in digital marketing.12

Professional Experience

Before their current role, Yu served as the Head of Marketing & Growth at Sequencing from November 2021 to August 2023, where they led various marketing initiatives aimed at business growth.13 Additionally, they have experience as a Startup Advisor at AX10, providing guidance to emerging companies on growth strategies.1

Skills and Expertise

Yu's skill set includes:

• Digital Marketing
• Growth Strategy Development
• Brand Management
• Data Analysis

Their background in statistics complements their marketing expertise, allowing them to analyze data effectively to inform strategic decisions.12

Honors and Awards

Yu has received several accolades throughout their career, including recognitions from the Ernst and Young Head to Head Competition and the IAA BrillIAAnce Silver award for content marketing.2

Overall, Yu Yang Pei is recognized for their contributions to growth marketing and their ability to enhance brand presence through strategic initiatives.