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Yu Lim
Director of Partnerships & Events at Resorts World Sentosa
Professional Background
Yu Lim is an accomplished professional in the financial services industry, boasting over 15 years of extensive experience. Throughout her career, she has held pivotal roles that demonstrate her expertise and commitment to excellence in various capacities, particularly in management and marketing. Currently serving as the Director of Partnerships & Events at Resorts World Sentosa, Yu has established a robust track record in developing and managing strategic partnerships and orchestrating successful marketing events that enhance brand visibility and consumer engagement.
Yu's journey began at Citi, where she spent significant years climbing the corporate ladder. Starting as a Relationship Officer focused on telesales for balance transfers, she showcased her talent in customer relationships and sales strategies. Her proficiency soon led her to promotions as Sales Supervisor, and eventually, Team Manager for various telesales functions including Retention and Activation and Balance Transfer and Retention.
Her ascent continued as she transitioned into marketing roles, serving first as Senior Marketing Manager at Citi, where she headed dining initiatives. She then further expanded her skills and portfolio as the Head of Dining, Travel & Lifestyle, solidifying her position as a specialist in marketing and product management within the financial services sector. In these roles, Yu demonstrated her ability to create compelling marketing campaigns that resonate with consumers, driving significant business outcomes.
Education and Achievements
Yu's educational foundation is equally impressive; she earned a Diploma in Business from the Management Development Institute of Singapore (MDIS), which has equipped her with essential business acumen and management skills necessary for her professional journey. Additionally, her early education at Loyang Secondary School, where she completed her GCE N & O Levels, laid the groundwork for her future academic and professional endeavors.
With a fervent passion for marketing, events management, and partnerships, Yu has garnered extensive skills in various areas including Credit Card services, banking products, digital marketing, and advertising. This broad skill set has enabled her to navigate complex business landscapes effectively, fostering collaborative partnerships that yield beneficial outcomes for her organizations.
Yu's extensive experience in marketing and partnership management has also positioned her as a sought-after leader in events management. Her ability to orchestrate memorable experiences and strategic partnerships is evident in her current role at Resorts World Sentosa where she plays a vital role in elevating the brand's presence in the highly competitive entertainment and hospitality industry.
Achievements
Yu Lim has made substantial contributions to the organizations she has been a part of, with her achievements speaking volumes about her dedication and expertise. At Citi, she was instrumental in launching several successful marketing campaigns that significantly drove customer acquisition and retention. Her initiatives in the dining sector were particularly noteworthy, combining innovative marketing strategies with a deep understanding of customer preferences and market trends.
One of Yu's standout accomplishments includes enhancing the dining experiences offered through Citi’s partnerships, which not only enriched the product offerings but also solidified customer loyalty and satisfaction. Her strategic vision and operational expertise have consistently delivered results, making her an invaluable asset to any organization.
Moreover, her leadership in telesales not only led to increased revenues but also cultivated teams that thrived in an environment of collaboration and high performance. Yu's strong interpersonal and communication skills have allowed her to foster an atmosphere where team members feel empowered to contribute their ideas and initiatives, which has proven to be crucial in achieving collective goals.
A proactive leader, Yu Lim continues to innovate in the financial services sector while building meaningful relationships that extend beyond traditional banking. Her commitment to excellence, combined with her rich experience and educational background, makes her a prominent figure in her field. As the landscape of financial services evolves, Yu remains at the forefront, ready to embrace new challenges and opportunities that will propel her career and the organizations she represents forward.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.