Ysabel Hoogeveen

Ysabel Hoogeveen is the Marketing Manager US at Upway, a company that appears to be in the cycling industry.13 She has over 500 connections on LinkedIn and is based in the United States.1

Professional Background

Ysabel's experience includes her current role at Upway, where she is actively involved in marketing and brand-building initiatives.2 She has been particularly engaged in the company's expansion into the US market.

Education

Ysabel's educational background includes studies at EAE Business School.1

Responsibilities and Initiatives

As the Marketing Manager US, Ysabel is involved in various aspects of Upway's marketing strategy:

• Campaign Creation: She plays a role in developing and executing marketing campaigns for the company.2
• Brand Building: Ysabel is involved in efforts to build and strengthen the Upway brand.2
• Team Growth: She has been involved in recruiting for key marketing positions, including Brand & Campaign Manager and Content Manager roles.2

Industry Involvement

Ysabel is an active member of Cycling Industries Europe's Cycling Industry Club, demonstrating her engagement with the broader cycling industry.3 She also has a connection to Dutch Cycling, where she is listed as a marketing lead for Upway Benelux.4

Ysabel Hoogeveen's role at Upway appears to be focused on driving the company's marketing efforts in the United States, while also contributing to its presence in the European cycling industry.