Amsterdam University of Applied Sciences

OSG West-Friesland

Head of Sales at Hero

Hero

Directeur

Head of Sales

Overseeing all retail media consultancy activities in the Northern European region. Supporting the local teams with delivering media, data science and partnership capabilities. Simultaneously driving business development by leading new partnership pitch processes, through existing relationships with key retailers & FMCG brands in the region. Member of the European management team.

dunnhumby media offers a unique combination of media, science and partnership capabilities to connect retailers and brands to customers as they shop by building tailored media plans powered by customer data science. Suited for brands who want to increase customer engagement and build loyalty by planning and activating advertising more efficiently. Designed for retailers who aim to monetize their owned media more effectively and grow their business while always putting the customer first.

dunnhumby

Head of Media, Northern Europe

Managing Director Media, Benelux

Leading all programmatic media activities, team management and P&L ownership in the BLX. Building new partnerships, supporting the team with existing client relationships and overall business delivery. Partnerships vary from top tier advertisers to strategic agency cooperations.

Sociomantic Labs (acquired by dunnhumby, Tesco PLC)

Managing Director Benelux

Responsible for all commercial activities in the Benelux, heading and supporting the new business- and service delivery teams. Part of the European management team and global steering group, involved in strategic business decisions & projects.

Commercial Director Benelux

Joined the Sociomantic Labs team as one of the early global team members and involved with founding the Dutch office. Main focus on key client acquisition and development from day one, whilst introducing the Sociomantic Demand Side Platform to the market. Established key partnerships with advertisers directly and realized long-term partnerships through agency cooperations. Simultaneously involved with team recruitment, management and strategic product development.

Sales Director Benelux

Leading the publisher department within the Benelux, being responsible for all publisher partnerships and strategic business development.

zanox (acquired by Axel Springer & PubliGroupe)

Head of Publishers

Key publisher business development in the Benelux region. Setting up & initiated multi-country partnerships, the first programmatic display activities and worked closely with the leading local publishers.

Senior Publisher Manager

Responsible for new business development, focusing on the acquisition of new advertisers, brands and agencies to advertise on the zanox performance marketing platform. Key partnership successes included leading e-commerce advertisers.

Sales Manager

Last internship during my Bachelor of Business Administration studies. Writing my thesis and simultaneously gaining experience of the digital marketing industry, whilst already managing existing partnerships.

Accountmanager

First internship during my Bachelor of Business Administration studies. Supported the e- commerce manager with a wide range of marketing channels: SEA, SEO, affiliate marketing, price comparisons & direct publisher deals.

Yori Klaassen Bos