Yoon Sung Choi

Yoon Sung Choi is the Head of Global Marketing Division at Laneige, a brand under AMOREPACIFIC.3 She has been working in this role since February 2023, having relocated from New York to Seoul to lead Global Marketing at Laneige.2

Professional Background

Yoon Sung Choi has extensive experience in the beauty industry, particularly in Korean skincare and K-beauty. She has been with AMOREPACIFIC, the parent company of Laneige, for over a year.2 Her role involves overseeing the global marketing strategies for Laneige, which is aiming to become a 'brand encompassing the world'.4

Education and Location

Yoon Sung Choi received her education from Sookmyung Women's University.1 While she was previously based in New York, she is now located in Seoul, South Korea, due to her current role at Laneige.2

LinkedIn Presence

On LinkedIn, Yoon Sung Choi has a strong professional network with over 500 connections.1 Her LinkedIn profile username is indeed "yoonsungchoi" as mentioned in the query. She regularly shares updates about Laneige's marketing initiatives and the brand's global presence on her LinkedIn profile.234

Recent Achievements

Under Yoon Sung Choi's leadership, Laneige has undergone a significant rebranding effort. This transformation aims to position Laneige as a global brand, moving beyond its Korean roots while still leveraging its K-beauty heritage.4 Her work involves driving curiosity-sparked marketing strategies to enhance Laneige's international appeal and market presence.

Yoon Sung Choi's role as the Chief Marketing Officer for LANEIGE Global Marketing at AMOREPACIFIC places her at the forefront of the brand's global expansion and marketing efforts in the competitive beauty industry.