Yonatan Greenbaum

Yonatan Greenbaum, known as Yoni, is an esteemed leader in the digital, broadcast, and print media industry with over 25 years of experience.

Currently serving as the Chief Operating Officer at Lehigh Valley Public Media (LVPM), overseeing PBS39, 91.3 WLVR Radio, and LehighValleyNews.com since October 2022, Yoni is a highly accomplished and innovative professional.

During his tenure at LVPM, initially joining as Chief Content Officer, Yoni played a pivotal role in the organization's growth, expanding the team from 25 to nearly 100 employees.

Under his leadership, LVPM developed various successful TV programs, enhanced diversity in content with shows for communities of color and Spanish-speaking audiences, and garnered accolades like regional Emmy awards.

Yoni's strategic initiatives included the creation of the PBS39 Reporter Corps, the launch of PBS39 News Tonight, a top-rated newscast, and the establishment of LehighValleyNews.com, catering to around 1 million individuals in northeastern Pennsylvania.

Prior to his role at LVPM, Yoni held key positions at renowned media organizations like NBCUniversal, Philadelphia Media Network, and other notable firms, where he showcased his expertise in digital media, content development, and management.

Yoni pursued his education in English Literature at William Paterson University of New Jersey, further enhancing his communication and analytical skills.

His extensive professional background includes roles such as President, Founder, Vice President, General Manager, Director, Executive Producer, Editor, and Online Content Developer at various esteemed media entities across the United States.

Yoni stands out for his commitment to high-quality journalism, innovative digital strategies, and a proactive approach to media management, making him a respected figure in the media landscape.