Yiping (Joe) Xia

Yiping (Joe) Xia is the CEO of JiDU Auto Company, a prominent electric vehicle startup based in Shanghai, China. JiDU Auto is a joint venture between Baidu, a leading Chinese technology firm, and Geely, a major automotive manufacturer. The company was founded in March 2021 with a focus on developing advanced intelligent and autonomous electric vehicles.

Background and Career

Education and Early Career: Joe Xia has a strong background in technology and automotive industries. He co-founded Mobike, a bike-sharing platform, where he served for nearly a decade before transitioning to JiDU Auto. His experience at Mobike provided him with significant insights into mobility solutions and technology integration.

Leadership at JiDU Auto: Since February 2021, Xia has been leading JiDU Auto as CEO. Under his leadership, the company has aimed to innovate in the electric vehicle sector by integrating artificial intelligence into its products. For instance, JiDU plans to incorporate Baidu's self-developed Ernie bot AI into its vehicles, enhancing user interaction and driving experience.12

Vision for the Future: Xia has articulated ambitious goals for JiDU Auto, including plans to deliver 800,000 autonomous vehicles by 2028. This vision positions JiDU as a competitor to established players like Tesla in the rapidly evolving electric vehicle market.234

Recognition: Yiping Xia has been recognized for his contributions to technology and innovation, appearing on Fortune's "40 Under 40" list in 2017, which highlights influential young leaders across various industries.5

Overall, Joe Xia's leadership at JiDU Auto reflects a commitment to advancing electric vehicle technology through innovation and strategic partnerships.