Yiota Demetriou (PhD)

Yiota Demetriou, PhD, is the Head of UX Design & Research at Lyfta, a company recognized for its innovative approach to educational technology. With over 11 years of experience in user experience (UX) design and product development, she has established herself as a leading expert in the field.

Professional Background

• Current Role: At Lyfta, Yiota plays a pivotal role in shaping the user experience by conducting user research and driving the creative vision of the brand. Her work focuses on enhancing teaching and learning experiences through immersive and multisensory interactive designs.135
• Previous Experience: Prior to her tenure at Lyfta, she worked as a UX Designer at Amdaris and has been involved in various projects that emphasize human-centered design.246

Education

Yiota holds a PhD from the University of Bristol, which complements her extensive practical experience in UX design and research.2

Contributions to the Field

Yiota is also active in the UX community, participating as a speaker at events like the UX Nordic conference, where she shares insights on design practices and trends.13 Her advocacy for multisensory experiences highlights her commitment to creating engaging educational tools that cater to diverse learning styles.

In summary, Yiota Demetriou is a prominent figure in UX design, particularly within the educational technology sector, leveraging her expertise to enhance user engagement and learning outcomes.