Yijia Wang

Co-Founder & Brand Director at advene

Yijia Wang is the Founder and Brand Director of Advene, a New York-based accessories brand that emphasizes sustainable and ethical practices in fashion. She co-founded Advene in July 2019 alongside her longtime friend, Zi Xuan, with the vision of creating high-quality handbags that are both aesthetically pleasing and responsibly made. The brand aims to merge innovative design with conscientious production processes, addressing the gap in the market for luxury bags that cater to eco-conscious consumers.1 2 3

Background and Education

Yijia Wang has a strong academic background in economics and design. She earned her Bachelor of Science in Quantitative Economics from Tufts University (2011-2015) and later completed a Master of Arts in Design Studies at the Parsons School of Design - The New School (2017-2019). Her education has equipped her with analytical skills that she applies to branding and marketing strategies, particularly in understanding consumer behavior through data analytics.1 2 3

Professional Experience

Before founding Advene, Yijia worked in various analytical roles. She was a Senior Analyst at Crossmedia and held positions at Tufts University and OgilvyOne Worldwide, where she developed her expertise in marketing analytics. Her experience in these roles allowed her to combine her passion for design with her analytical skills, ultimately leading to the creation of Advene.1 2 3

Vision for Advene

At Advene, Yijia Wang focuses on creating products that reflect a commitment to sustainability without compromising on style. The brand's first product, the "Age" bag, exemplifies this philosophy with its minimalist design and ethical sourcing. Yijia's approach is informed by her belief that beauty and integrity should coexist in modern fashion.3 4

Yijia's journey reflects a blend of creativity and analytical thinking, positioning her as a significant figure in the intersection of fashion design and sustainable practices.