Groep T - Internationale Hogeschool Leuven

Media Strategist at Sunweb Group

I’m the go-to person for brand and ATL media/buyer strategy at the Sunweb Group, where I get to blend creativity with strategy to make our brands shine in The Netherlands, Belgium, Denmark, Sweden, the UK, and France. Think of me as the brand whisperer and media buyer in 1.

My days are filled with crafting stories that connect with people, figuring out the best spots to share these stories, and making sure they’re seen and heard across borders. It’s a mix of art, science, and a bit of gut feeling, focusing on creating connections between our brands and our beloved traveler who love what we do.

During all those years, I’ve also got the chance to build this cool network of media friends in all the countries we’re active in. It’s like having a secret ingredient that makes everything we do just that bit more special. This network isn’t just about spreading the word; it’s about sharing insights, catching trends, always being a couple of steps ahead and off course having lots of fun while doing it.

In a nutshell, my job is to make sure our brands not only get noticed but also loved, creating memorable experiences for everyone who comes across them.

Sunweb Group

Brand & Media Strategist

Elvis & Monroe maakt van je talent een merk.

Elvis & Monroe

Founder

Rodger That

Strategic Business, Marketing & Inbound Marketing Consultant

Responsible of the international marketing, communication & media strategy.

Sunweb Group International GmbH

International Marketing & Media Manager

Working on the 2020 marketing & communication strategy for Maasmechelen Village in a freelance (2 days a week) assignment during 6 months.

Value Retail

Marketing Communication Consultant

WPG (positioning Standaard Uitgeverij, Suske en Wiske, Pieter Aspe, Sofie Dumont, Manteau)
Eneco (communication strategy, brand strategy) 
Debic (strategy international brand campaign 2014) 
BinckBank (brand strategy, digital strategy & communication strategy) 
Maasmechelen Village (brand strategy, communication strategy & marketingplan 2015-2020) 
Vivaldis (Communication Strategy, Customer Journey Strategy, digital strategy) 
Story (communication strategy) 
Stichting Tegen Kanker (Marketing Plan 2013-2014, brand strategy, Social Media Strategie) 
Kinepolis Business (Sales Strategie, Inbound Marketing strategy, Communication Strategy, Content strategy) 
Xerius (Communication Strategie, Brand Strategy, Strategische Vision KBF 2014-2024) 
GMAN (brand strategy, Inbound marketing strategy, content strategy) 
De Persgroep Advertising (Brand Strategy, Inbound Marketing Strategy, Contentstrategie) 
Sodastream (brand strategy, inbound marketing strategy, content strategy 
Amicimi & Medibling (Start-up: brand strategy, Inbound Marketing Strategy, MKT Plan, Mediastrategy, Content strategy) 
Peritus (communication & media strategy Blan, Remy, Mousse De Lin)

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