Yesenia Rodriguez, M.S.

Yesenia Rodriguez, M.S.

Yesenia Rodriguez is a Social Media & Digital Marketing Strategist and Content Writer based in Los Angeles, California. She has over 6 years of experience in social media marketing, specializing in campaign management, digital marketing strategy, and executing multi-channel advertising.1

Key Facts

• Current Role: Marketing Communications Supervisor at Child Care Resource Center (Jun 2024 - Present)1
• Previous Role: Social Media Marketing Specialist, Communications at Child Care Resource Center (Jan 2018 - Jul 2024)1
• Education:
  • Master of Digital Social Media, Digital Communication and Media/Multimedia from University of Southern California (2016)1
  • BA in Psychology from University of California, Irvine (2003-2007)1
• Skills: Social media marketing, digital marketing strategy, content writing, campaign management, cross-functional collaboration1

Experience Highlights

• Coordinated with departments on projects with an emphasis on budget and agency branding while working directly with the Director and Marketing Specialist1
• Contributed and proofread content for the agency's social media presence on Facebook, Twitter, and Instagram1
• Assisted with the launch of the Bezos Family Foundation initiative, Vroom, through social posts and materials1
• Maintained registration and communications for Social Enterprise trainings, advertising workshops and events via email marketing and social media1
• Planned and implemented conferences and workshops for internal and external clients1

Yesenia Rodriguez is a driven communicator with a proven record of aligning content, social engagement, and customer service with brand values. She is adept at collaborating with cross-functional teams to produce engaging and informative marketing materials.1