Yerik {PI} Rod

Yerik Rod is a highly accomplished and results-driven senior executive with over 15 years of experience in insights, sales, and innovation. Over the course of his career, he has worked with some of the biggest brands in the world, including PepsiCo and Procter & Gamble.

Mr. Rod holds a Licenciatura Administración Empresas degree from Universidad La Salle, as well as a Diploma in Efficient Consumer Response from Instituto Tecnológico y de Estudios Superiores de Monterrey.

He is best known for his exceptional leadership skills, analytical prowess, and ability to achieve results even in highly competitive markets. His track record includes a range of senior roles, including Marketing Innovation & Insights Sr. Manager at PepsiCo, Innovation & Shopper Insights Manager at PepsiCo, Consumer & Shopper Insights Manager at Procter & Gamble, Sales Manager (North Region) at Procter & Gamble, Key Account Manager (Walmart Team) at Procter & Gamble, and Category Manager (Dish & Laundry) at Procter & Gamble.

In all of these roles, Mr. Rod has demonstrated a deep understanding of consumer behavior and market trends, which has enabled him to develop innovative strategies that effectively drive sales growth and increase overall profitability. With his exceptional business acumen, strong leadership skills, and extensive experience in insights and innovation, Yerik Rod is a highly sought-after executive who is poised to continue making a significant impact in the business world for years to come.