Yeray Troya

Yeray Romera Troya is a marketing professional with a focus on sports and gaming. He currently holds the position of Head of EA SPORTS Brand Marketing for Latin America (LATAM) at Electronic Arts (EA).45

Yeray has a strong background in sports science, holding a doctorate in Physical Activity and Sports Sciences.2 His expertise extends to sports research, as he has worked as a Coordinator for the Mediacoach Project and the Sports Research Area at LaLiga.2

In the professional sphere, Yeray is highly regarded for his marketing skills and interpersonal abilities. He is described as an excellent professional in marketing and a wonderful person for interpersonal relationships and team leadership.1

Yeray's career has also involved significant contributions to the gaming industry. He has been credited on 39 games, collaborating with thousands of professionals in the field.3 His work in this area likely relates to his current role at EA SPORTS, where he manages brand marketing for one of the world's largest video game companies.

In addition to his corporate roles, Yeray is active in the sports business community. He has participated in international sports business events, such as SPORTBIZ MIAMI 2024, where he was featured as a speaker representing EA SPORTS.4