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    Yen Pham

    Director, US Channel Strategy/Partner GTM Programs/Growth Initiatives/Marketplace GTM

    Yen Pham is a prominent figure in channel marketing and strategy at Trend Micro. Here are key details about her professional profile:

    Current Role

    Yen Pham currently serves as the Director of US Channel Strategy, Partner GTM Programs, Growth Initiatives, and Marketplace GTM at Trend Micro.4 Her responsibilities encompass:

    • Developing channel strategy
    • Managing partner go-to-market programs
    • Overseeing growth initiatives
    • Leading marketplace go-to-market efforts

    Achievements and Recognition

    Yen has received notable industry recognition for her work:

    • Named one of CRN's 2021 Women in the Channel3
    • Included in CRN's 2021 Rising Female Stars of the IT Channel list2
    • Honored as part of the CML 100, recognizing channel marketing leaders1

    Professional Reputation

    Colleagues speak highly of Yen's contributions:

    • She's known for her strategic thinking at the vendor level2
    • The mantra "Yen for Everything" is used on her team, highlighting her versatility2
    • She demonstrates an unwavering passion for helping partners grow their businesses2

    Background

    Yen has a strong educational foundation:

    • Graduated from The University of Texas3

    Her experience in the technology industry, particularly in channel marketing and strategy, has positioned her as a respected leader in the field.

    LinkedIn Presence

    Yen maintains an active professional presence on LinkedIn:

    • Her LinkedIn username is yenkimpham34
    • She shares industry insights and celebrates professional milestones on the platform4

    Yen Pham's role at Trend Micro and her industry recognition demonstrate her expertise and influence in channel marketing and strategy within the IT sector.

    Highlights

    Jul 12 · crn.com
    The 2021 Rising Female Stars Of The IT Channel - CRN
    The 2021 Rising Female Stars Of The IT Channel - CRN
    Feb 28 · CRN
    CRN Magazine's Latest Issue - CRN

    Related Questions

    What are Yen Pham's key achievements at Trend Micro?
    How did Yen Pham start her career in channel marketing?
    What strategies does Yen Pham use to drive partner success at Trend Micro?
    What awards or recognitions has Yen Pham received in her career?
    How does Yen Pham's approach to GTM strategy differ from others in the industry?