Yen Ly

Yen Ly is an accomplished marketing professional currently serving as the Senior Director of Performance Marketing at The Boutique Brands.3 With a strong background in performance marketing and customer acquisition, Yen has built a notable career in the digital marketing space.

Education and Background

Yen Ly holds a Bachelor of Business Administration (BBA) from The University of Texas at Austin, with a focus on Marketing and a minor in Psychology.2 This educational foundation has provided a solid base for her successful career in marketing.

Career Progression

Yen's career journey showcases a steady progression in the field of performance marketing:

1. The Boutique Brands:

   • Current role: Senior Director, Performance Marketing (since 2021)3
   • Previous role: Director of Performance Marketing
   • Earlier role: Senior Performance Marketing Manager (2020-2021)1

2. Tecovas: Performance Marketing Manager (2018-2020)1

3. Offers.com: Held various roles including:

   • Paid Search Manager (2017-2018)
   • Customer Acquisition Specialist (2016-2017)
   • Paid Search Specialist (2015-2016)
   • Senior Paid Search Associate (2014-2015)
   • Paid Search Associate (2012-2014)1

Skills and Expertise

Throughout her career, Yen has developed expertise in various areas of digital marketing, including:

• Google Adwords
• Online Marketing
• PPC (Pay-Per-Click) Advertising
• Web Analytics
• Campaign Management
• Affiliate Marketing1

Yen Ly's career trajectory demonstrates a consistent growth in responsibilities and expertise within the performance marketing domain, culminating in her current leadership role at The Boutique Brands.