Yen Fen Teo

Yen Fen Teo is an accomplished professional with a proven track record in driving successful strategic and operational transformation projects across hospitality, real estate, and consulting industries on an international scale.

Yen's expertise includes leading and managing cross-functional, multi-cultural, and remote teams, along with skills in transformation, program management, project management, change management, stakeholder management, and strategic planning.

With an educational background encompassing an MBA from Washington University in St. Louis and a Bachelor of Business in Hospitality and Tourism Management from Nanyang Technological University Singapore, Yen combines academic knowledge with practical experience.

Having held key roles such as Account Director, Senior Director, and Head of Customer Experience in various renowned organizations including Shangri-La Hotels and Resorts, InterContinental Hotels Group, and Marina Bay Sands Pte Ltd, Yen has a diverse and rich professional experience.

Yen's areas of proficiency also extend to market research, competitor analysis, customer experience design and measurement, brand management, CRM, and continuous improvement processes.

With solid expertise in insights, customer experience, and data-driven marketing, Yen has developed and led high-performing teams to deliver exceptional results in challenging and diverse business environments.

Throughout a dynamic career journey that includes roles such as Entrepreneur/Consultant, Quality Manager, and Management Consultant, Yen has consistently showcased a commitment to excellence and a data-driven approach in driving business success.

Yen's ability to influence stakeholders at various levels, coupled with a meticulous focus on performance tracking through KPIs and OKRs, underscores a strategic and results-oriented mindset that aligns with achieving organizational goals.

With a background that spans Asia, the Middle East, Africa, Greater China, and the USA, Yen brings a global perspective and a wealth of experience in enhancing customer engagement, measuring brand health, and optimizing customer loyalty initiatives.

Yen's arsenal of skills also includes industry and market studies, feasibility analysis, voice-of-customer programs, and customer journey mapping, reflecting a comprehensive approach to driving sustainable business growth and competitive advantage.

In summary, Yen Fen Teo stands out as a versatile professional with a deep understanding of strategic management, customer-centric approaches, and operational excellence, making significant contributions to the organizations and industries served.