Yemi Rose

Yemi Rose is the Founder and CEO of OfColor, a financial wellness startup aimed at improving the financial lives of employees of color through a digital platform that combines fintech solutions with tailored financial literacy resources. The platform offers tools for budgeting, saving, in-person coaching, and expert content designed to resonate with the lived experiences of its users.13

Professional Background

Yemi has nearly two decades of experience at the intersection of financial services and communications. He began his career in 2004 as a Capital Markets Intelligence Associate at Thomson Financial. Over the years, he held various roles, including:

• Investor Relations Account Director at KCSA Strategic Communications
• Associate Director at KPMG US, focusing on strategic investment communications
• Director of Corporate Communications at BlackRock
• Vice President of Global Communications for Financial Wellness Enterprise Initiatives at Prudential Financial, where he led significant research projects like the “Financial Wellness Census”.12

Education

Yemi Rose earned both a Bachelor’s and a Master’s degree in Communication from Cornell University. Additionally, he completed a certification in Mastering Innovation from The Wharton School in January 2020.24

Personal Background

Originally from Jamaica, Yemi now resides in Maplewood, New Jersey, with his wife and two daughters. He is actively involved in discussions about the racial wealth gap and has contributed articles to prominent publications such as Fast Company and Business Insider.13

Through OfColor, Yemi aims to address systemic financial inequities faced by marginalized workers, emphasizing the importance of financial health in achieving broader social equity.3