Yelena Osin

Yelena Osin is a seasoned marketing professional currently serving as a Marketing Advisor at Hypernative. She has extensive experience in B2B marketing, particularly within the tech sector, and has worked with various startups and established companies over her career.

Professional Background

Yelena's career spans over 15 years, during which she has held significant roles in marketing strategy and execution, particularly for B2B SaaS companies. Notably, she was the first marketing hire at SecurityScorecard, where she played a crucial role in building the marketing department and significantly contributing to the sales pipeline through various demand generation strategies.12

Her previous positions include:

• Chief Marketing Officer (CMO) at an $8 billion company, where she led growth from seed funding to Series E.
• Director of Marketing at SecurityScorecard, where she managed a team and drove substantial sales opportunities through innovative marketing tactics.
• VP of Marketing at SureDone, where she was instrumental in launching the company and enhancing its brand presence.12

Education and Skills

Yelena holds a Master's degree in Entertainment Business from Full Sail University. She is proficient in digital marketing, branding, content creation, and demand generation, with a strong focus on aligning marketing efforts with sales and product strategies. She is also fluent in both Russian and English.12

Current Role

At Hypernative, Yelena leverages her extensive background to advise on marketing strategies, helping early-stage tech startups navigate their growth phases effectively. Her approach emphasizes the importance of having a solid marketing strategy rather than merely focusing on tactics and tools.2