Yelena Demidova

Yelena Demidova is the Head of Strategic Partnership Projects at AO NSPK, which is the operator of the Russian national payment system known as MIR. In her role, she is responsible for developing and managing strategic partnerships that enhance the capabilities and reach of the MIR payment system.

Prior to her current position, Demidova held significant roles, including leading the Aeroflot Bonus Loyalty Program, where she oversaw initiatives aimed at increasing customer engagement and loyalty within the airline's frequent flyer program. Her experience in managing strategic projects and partnerships positions her as a key figure in advancing the objectives of AO NSPK and the MIR payment system in Russia.