The Hebrew University of Jerusalem

Boyer high school

Demand Generation Team Leader at Gloat

Managing a team of 9 marketing professionals in leading the company’s growth activities. Responsible for all online paid activities, marketing ops, SEO, dev, CRO, and analytics for Guesty’s online activity

Guesty

Head of Growth

Owning all demand activity of the marketing department in a SaaS B2B company. Responsible for
automation, integrations, scoring, optimizing, reporting, analyzing, ABM, email activity, campaign
optimization, ad copy, budgeting, and strategy planning to stimulate short and long-term growth, both in
lead generation and overall corporate revenue.

Gloat

Director of Demand Generation

Marketing Operations Lead

Leading a team of 4 digital marketers by planning and executing marketing automations, online campaigns, SEO/SEM, database marketing, eCommerce and email, social media, content-based, video and display advertising campaigns in more than 20 countries worldwide.

OrCam

Marketing Operations Manager & Team Leader

• Executing and building marketing automations for sales and lead acquisition/conversion using industry-leading platforms and CRMs (HubSpot, Salesforce, Zappier, etc.). 
• Analyzing and generating performance and big data-based reports of all digital activity. 
• Building, managing, and optimizing large scale international digital campaigns on search engines, social media, and other ad platforms (Google Ads, YouTube, Facebook Ads, Taboola, etc.). 
• Creating, maintaining, and optimizing eCommerce activity on the web and through Amazon in 11 markets worldwide.
• Working with development, UX and brand teams to create and launch interactive web pages, search experiences and lead flows with superior customer conversion rates.
• Developing and executing all technical, KW based and on-site SEO strategies and actions.

Marketing Coordinator

Managing all marketing efforts for B2B and B2C, in an eCommerce startup company.
• leading a team of 4 in acquiring new business partners and generating leads.  
• Executing both online marketing strategies (Traffic analysis, Social media, Site content, SEO, PPC, etc.) and offline (Budgeting, PR, Media buying etc.)

IsraMarket.me

Head of Marketing

• Managing, developing and optimizing SEO strategies, including keyword research and link building.
• Creating reports, insights and analysis of website traffic.
• Planning, setting up and managing PPC campaigns.
• Managing social media channels including editing and curating content.
• Writing and editing various website content

Ministry of Environmental Protection

Content & Marketing Manager

• Editing, creating and managing content and PPC campaigns for the Ministry’s Facebook page.
• Editing and writing press releases and official Ministry’s responses.
• Responsible for the Ministry’s Newsletter.

Ministry of Religious Services

Assistant Spokesperson

• Managing Social Media on Facebook and Twitter.
• Editing and Writing press releases and official responses.

Knesset

• Writing and editing news coverage, magazine articles, opinion columns, sports, political coverage etc. 
• Managing Social Media on Facebook and Twitter.

Channel 2 News

Content Editor

Writing and editing as head of education coverage in the Jerusalem metropolis for the newspaper's website and printed release.

nrg Maariv

Education Correspondent

• Producing and Managing events, concerts, ceremonies and parties on campus and around Jerusalem. 
• Managing the campus's student volunteer work.
• Managing and Creating the advertisement of events via Facebook, the student union's website, Newsletters and printed posters.

Hebrew University Student Union

Director of Culture and Student Involvement

• Served at Givaty brigade and the School for Commanders. 
• Commander of 18 combat medics and head of the of the medical platoon of the battalion. 
• Released with honor.
• Rank - Staff sergeant.

Yativ Evental