Yasmin Selhorst

Yasmin Selhorst is a highly experienced Quality & Innovation Director, specializing in E-commerce for both B2C and B2B clients. With over a decade of extensive experience in online marketing, Yasmin leads a team of online marketing specialists to achieve the marketing goals of clients.

Yasmin's key accounts include renowned brands like Heineken International, New York Pizza, Breederode, and Harman (Harman Kardon, JBL, AKG, and Harmanaudio). She excels in demand generation strategies including managing the Sub home draft system and driving demand for 4 brands across 11 countries through various traffic channels such as Adwords, Bing, SEO, and Comparison Websites.

Yasmin's expertise spans across E-commerce management, online marketing strategy, demand generation, SEA (Adwords, Bing), marketplaces, web analytics, conversion optimization, email marketing, and retention strategies including DMP's.

Her educational background includes a Propedeuse in Industrieel Ontwerpen from Delft University of Technology, Nima Marketing A from NHA, a Master of Science (cum laude) in Toegepaste Sociale Psychologie from the University of Amsterdam, and gymnasium studies at Sint Ignatius Gymnasium.

Currently serving as the Quality & Innovation Director at Netprofiler (B2C) and Leadscope (B2B) within the LevelUp Group, Yasmin has previously held the position of Managing Consultant at the same organizations and was the Research Director at MeMo2.