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Yashmeen Barua
Head of Corporate Communications and Media Relations at Times Internet
Professional Background
Yashmeen Barua stands out as a seasoned expert in the fields of public relations, corporate communication, and brand strategy, boasting over 15 years of comprehensive professional experience. Currently serving as the Chief Manager of Public Relations and Corporate Communications at Times Internet Limited, Yashmeen has been instrumental in shaping and developing communication strategies that cater to a diverse portfolio spanning both digital and some print media segments. Her role involves intricate relationship management with both internal and external stakeholders, as well as key decision-makers who play a pivotal role in influencing the company's public image across various platforms.
In her previous roles, Yashmeen demonstrated leadership and strategic acumen as the Team Head for National Accounts at Weber Shandwick-Corporate Voice. Here, she spearheaded communications and public relations strategies for numerous client brands across India, showcasing her capabilities in managing high-profile accounts with finesse. Her tenure at Shobahgya as the Manager of Public Relations involved the planning and implementation of communication and PR strategies tailored for key clients across a range of sectors, emphasizing her diverse skill set.
Early in her career, Yashmeen took on roles with Concept Communications and Quard, establishing a strong foundation in public relations. These experiences honed her abilities in client servicing, crisis management, and strategic campaign development, which have become critical components of her professional toolkit.
Yashmeen's career trajectory reflects her commitment to delivering optimized image-building communications that promote business growth and enhance reputational management.
Education and Achievements
Yashmeen's academic journey has equipped her with the skills necessary to thrive in the dynamic world of communication. She holds a Master's degree from Chaudhary Charan Singh University, where she cultivated her understanding of communication theories and practices. Further enhancing her qualifications, she earned a Post Graduate Diploma from the prestigious Young Men's Christian Association (YMCA), a program known for its rigorous training in practical and theoretical aspects of communication.
Her pursuit of continuous improvement led her to study Lean Six Sigma Certification at TUV-SUD, adding a valuable layer of operational efficiency and quality management to her repertoire. Additionally, she completed an Advanced Program in Social Media through the National Institute of Information Technology, showcasing her adaptability to modern communication platforms and trends essential for effective brand representation in today's digital environment.
Key Achievements
Throughout her illustrious career, Yashmeen has achieved significant milestones that exemplify her capabilities as a leader in public relations and corporate communications. Some of her notable achievements include:
- Strategic Campaign Development: Successfully leading numerous high-impact campaigns that optimize media coverage and enhance brand image for her clients and her current organization.
- Crisis Management: Skillfully managing communications during critical times, reinforcing her role as a trusted advisor to senior leaders and stakeholders.
- Client Relations: Building and nurturing long-lasting relationships with clients and media representatives, which has been essential for effective public relations work and has allowed for enhanced collaboration across various projects.
- Interpersonal Skills: Leveraging her exceptional interpersonal skills to communicate effectively at all organizational levels, facilitating better teamwork and project outcomes.
Yashmeen Barua is recognized not only for her operational expertise but also for her strategic thinking and ability to adapt in an ever-evolving communication landscape. Her commitment to excellence and profound understanding of public relations make her a valuable asset in any organizational context.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.